Overwhelmed by SEO Tasks & Issues
Scott Swaaley, founder of San Diego based MAKESafe Tools, was looking for an easy, all-in-one SEO tool to get his company’s website in front of his audience. He knew that he needed some help with the SEO and digital marketing, and was looking for a tool that would be there to support him.
“At the time I was pretty new to the SEO space and was overwhelmed by the complexity of some of the big tools. My marketing mentor was clear that I needed to be thinking more about SEO. While I had the technical skills to make changes and implement things, the ‘what to do’ always felt just beyond my reach.”
Luckily, someone showed Scott WooRank’s audit tool and it was exactly what he was looking for. WooRank gave Scott the context he needed to understand the issues as well as instructions on what to do for each criteria.
Finding WooRank SEO Tools
“I initially found WooRank when someone did an ‘I told you so’ check on my homepage using the WooRank page review tool. My pages did not score well.”
Scott said that he found the reviews incredibly helpful to prioritize his work. But, what really made him believe that it was a service worth his hard-earned money was the human side of WooRank.
“I did a 15-minute call with a member of the team and she was fantastic. There was no sales pressure at all and she was authentically interested in helping me. She also had a fair amount of tech chops, which is very rare for an early sales call. That gave me confidence in the organization.”
After Scott’s introductory call, he felt ready to tackle the full technical Site Crawl and WooRank’s Keyword Tool to track his positioning and competitors. The weekly emails encouraged him to keep going, but it was the valuable customer service moments that made Scott a true believer in WooRank.
“First, I watched one of the live streams, and I appreciated seeing the happy humans behind the scenes. Around the same time, I had a few technical questions about SEO and a bug I found on the site. I emailed the team about it and within a few days I had a personal response, a response from the CEO for the issues she didn’t know, and they fixed the site issue. That’s how business should be run! How could I not want to partner with that kind of business!?”
