Adopting WooRank to Solve Pain Points
Thomas spent a good deal of time finding the right solution for his clients that was still scalable for his team at MarketScale.
“While we had solutions around keyword analysis and recommendations, the items that most severely limited our clients’ organic growth potential (and therefore the success we could demonstrate for MarketScale’s efforts with them) was on-page and technical SEO elements. I found WooRank recommended on G2 Crowd and gave it a shot, since it seemed to fit the bill of what we needed. And did it ever!”
MarketScale has adopted WooRank and uses its elements in two primary ways. The first: proactive overview reports that are run on the homepage for each of their clients on a monthly basis.
“We have all clients set up with reports in WooRank and are able to easily refresh those on a recurring basis to provide a high-level overview of on-page SEO opportunities.”
Secondly, MarketScale has found tremendous success using WooRank’s advanced features.
“We also use WooRank’s more in-depth features (through Projects) for clients we are doing more involved projects with on improving on-page SEO elements. We will elevate a client in WooRank to a ‘Project’ for a month or two while we do more in-depth work with them (via Site Crawls, Keyword Tool, etc) and then have the ability to cycle out those projects as they are completed.”
One of Thomas’s main pain points was scaling the work for his team without breaking the bank. With WooRank, MarketScale was able to find a solution that saved time and money for the mass creation of on-page SEO reports.
“No other platform out there offered us the ability to scale this type of reporting to our entire client base at a reasonable cost like WooRank did.”
The specific improvements MarketScale has been able to make with clients’ sites are innumerable. And the best part is that the team is able to provide the level of detail necessary to make significant improvements without requiring extensive SEO expertise from either the MarketScale team or the client. According to Thomas, WooRank is an incredibly scalable solution with minimal time investments, which is the perfect solution for anyone serving a large client base.
