Marketing a Revamped Site
Rebecca’s next steps were to focus on her keyword searches in WooRank’s Keyword Tool to see where the site was performing best. The team decided to amp up the advertising for those pages in order to increase revenue.
They saw results in just a few weeks.
“This tool is excellent to help you find your competitive advantage and why. We were using Google Analytics to track our most popular pages, but WooRank took our analysis to the next level. We could see why those pages were performing better: image packs, quotes, or just keyword driven. We could also see which competitive pages were top ranked for our target keywords.”
Rebecca’s advice to any small business owner looking to improve their online presence is: SEO is a process.
“Look at your challenge from many different audience angles. There are typically a few key groups who will use your product. How can you optimize for each group? WooRank helped us do this.”
Rebecca and her team saw results every day. It was simple for everyone to use and understand while still tracking progress and identifying areas that needed to be prioritized.
With a legacy site, Rebecca had a clear plan in front of her with WooRank’s help.
“We didn’t fix the oldest content because it wasn’t as popular, and we focused instead on fixing the issues in the more popular and newer content.”
