Google Analytics 4
On July 1, 2023, standard Universal Analytics properties stopped processing new hits. Make sure you switch to GA4 as soon as possible.
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Measuring Success: How to Use GA4 for Your Marketing Strategy
Google Analytics 4 is the way of the future, and marketers need to be prepared to use it to their full advantage. But how do they get started?
Understanding GA4: The What, How, and Why Marketers Need to Know
Join data analytic experts as they highlight GA4's new characteristics, detail how and why it's different from Universal Analytics, and answer questions about what changes, adjustments, and potential challenges to expect from this new type of reporting.
