Javier Lopez, owner of digital agency New Standard Solutions, LLC, founded his business with the goal of providing small businesses a chance to compete with larger businesses on Google. Unfortunately, Javier was having difficulty engaging new customers. That’s when he started searching for a way to entice the businesses he was after.
Searching For New Businesses
New Standard Solutions works with small businesses, and Javier likes to pitch his SEO and digital services directly to the owners of these businesses.
“Small businesses tend to move faster with decisions, so it makes sense for us to specialize in their needs and deliver quick results.”
Specifically, Javier works with several local attorneys to improve their online presence and attract more website visitors. Still, Javier was searching for more small businesses to work with.
“I was cold calling and purchasing leads,” Javier said, “but they just did not convert as well as I hoped.”
Javier was spending so much of his time with the sales process that it left little time for anything else in the business.
“When I first started, I would spend 8 hours prospecting and doing demonstrations for new leads,” Javier mentioned. “I needed a way to automate prospecting so I could focus on other elements of my business.”
